Sitrion Redirected from NewsGator

HeadquartersDenver, Colorado, United States
Key people
Greg Reinacker, Founder
Daniel Kraft, CEO
ProductsSocial Sites
Sitrion ONE
Number of employees

Sitrion (formerly NewsGator Technologies) is a multinational software company headquartered in Denver, Colorado. Sitrion develops and markets mobility and collaboration software. It was founded in 2004 under the name NewsGator. It was initially a consumer company focused on RSS aggregation, before shifting its focus to the enterprise market. The company raised $12 million in funding in 2007 and acquired Tomoye in 2010. In 2013 NewsGator acquired Sitrion, and in 2014 chose to keep the same name.

Corporate history

Sitrion was founded as NewsGator in 2004 by Greg Reinacker and was initially self-funded. Mobius provided an undisclosed amount of Series A and Series B funding in the early 2000s.[2] A third $6 million round of funding was raised in 2005.[3] In 2005 the company acquired Bradbury Software, which developed a desktop application called FeedDemon and a CSS/xHTML editor called TopStyle.[4] Another $12 million in funding was raised in December 2007, followed by $10 million in 2009.[5] From 2004 to 2010 the company's CEO was JB Holston.[6] In 2010 the company acquired Canada-based Tomoye, an enterprise community and collaboration computing vendor, primarily used by government organizations.[7] Daniel Kraft became CEO & President in 2012.[8]

In 2013, NewsGator acquired Sitrion, who was previously a business partner.[9][10] In January of the following year, the company changed its name to Sitrion.[11] While initially the purchase of Sitrion was intended to expand the product portfolio of NewsGator,[12] it then began focusing on selling social networking software to client companies (a business it had been in since 2007)—specifically Sitrion Social Workplace.[13] Kraft has stated that introducing social collaboration concepts can create a more invested staff, saying, “If you terminate nonproductive conversations, then you’re eliminating the ability to make the network a community people would like to belong to.”[14]


A user interface image of the Sitrion ONE collaboration software

Sitrion Social

Sitrion Social is an add-on for SharePoint, which also integrates with SAP.[13][15] Version 3.0 of Social Sites (now Sitrion Social) was released in late 2009. Among other improvements, it introduced a microblogging component to the software.[16] In 2012 the company started developing software for vertical markets[17] and products for regulatory compliance in partnership with HiSoftware.[18] A simplified user interface for NewsGator Tomoye was introduced in 2011.[19] Sitrion Social is comparable to Facebook, but designed for use with Sharepoint and used for employee collaboration.[5] It is typically used to add functionality to Microsoft Sharepoint and SAP processes.[9][20]

Computers and Applied Sciences reviewed version 2.7 of Social Sites, Sitrion's Facebook-like employee collaboration tool. It praised the software's user interface and synchronization across devices.[20]

Past software

In 2002 Sitrion (then called NewsGator) originally developed consumer RSS software that allowed users to receive notifications when a blog, news site or other page was updated.[2][21] It was one of few readers that integrated directly with Microsoft Outlook.[21] In 2003 a version 1.3 was introduced that added support for subscribing to newsgroups through Outlook, automated some of the organization features and made other improvements.[22] Version 2.0 was released in March 2004, which allowed users to get notifications from mobile devices, to access exclusive content and made other improvements.[23] By 2004 it was one of the better known RSS tools.[24] It also made a partnership that year with PR firm Edelman to develop a reader tool called Hosted Conversations used by Edelman clients and available to others.[25] Integration with Factiva was also introduced that year.[26] NewsGator started pursuing the enterprise market in late 2005 with a new NewsGator Enterprise Server (NGES) product.[27]


  1. ^ Eldon, Eric (January 11, 2012). "NewsGator Has Quietly Built An Enterprise Social Networking Business On Top Of SharePoint". TechCrunch. AOL Inc. Retrieved 27 February 2014.
  2. ^ a b Wehner, Ross (December 2, 2004). "VC firm re-infuses NewsGator Superior-based Mobius is the sole investor in the company that offers news updates from across the Web". The Denver Post. pp. C-04.
  3. ^ McGhee, Tom (April 20, 2005). "News-update firm attracts interest". The Denver Post.
  4. ^ Jaques R. NewsGator snaps up FeedDemon. Information World Review [serial online]. June 2005;(214):8. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed May 31, 2014.
  5. ^ a b Perez, Juan (January 12, 2009). "Enterprise 2.0 Vendor NewsGator Gets Funding Boost". CIO Magazine.
  6. ^ "Xconomy: 10 Things to Know About BEN, Blackstone, and Colorado's Gazelles". 8 May 2014. Retrieved 2 September 2018.
  7. ^ Zinck, Barb (January 20, 2010). "NewsGator Acquires Tomoye: Expands Solution Offering, Markets". CMS Wire.
  8. ^ Mosher Zinck, Barb (August 12, 2012). "NewsGator Brings in ifridge Founder Daniel Kraft as New President & CEO". CMS Wire. Simpler Media Group, Inc. Retrieved 27 February 2014.
  9. ^ a b Stowe, Boyd (2013-10-23). "NewsGator acquires Sitrion, pushes ahead in innovation sector". GigaOm. GigaOm. Retrieved 27 February 2014.
  10. ^ Turk, Melanie (2013-10-22). "In Acquiring Sitrion, NewsGator Hopes to Make the Mundane More Fun". nojitter. Enterprise Connect. Retrieved 27 February 2014.
  11. ^ Koplowitz, Rob (February 3, 2014). "Your Next Portal Should Be An Engagement Workplace". Forrester Research. Forrester Research. Retrieved 27 February 2014.
  12. ^ "In Acquiring Sitrion, NewsGator Hopes to Make the Mundane More Fun". Retrieved 2 September 2018.
  13. ^ a b "Children's Hospital Of Philadelphia Embraces Social Collaboration - InformationWeek". Retrieved 2 September 2018.
  14. ^ Tarmy, James (January 22, 2015). "Facebook at Work Is Late to the Office". Bloomberg.
  15. ^ "Tibco deepens Tibbr integration with SharePoint". Retrieved 2 September 2018.
  16. ^ NewsGator releases Social Sites 3.0. KM World [serial online]. November 2009;18(10):29. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed June 1, 2014.
  17. ^ "NewsGator launches social business solutions for key vertical markets". Marketing Weekly News. August 11, 2012. p. 426.
  18. ^ "NewsGator and HiSoftware Close the Social Business Compliance Gap". Information Technology Newsweekly. March 13, 2012. p. 228.
  19. ^ "NewsGator Simplifies Management of Online Communities With New Version of NewsGator Tomoye". Computer Weekly News. February 3, 2011. p. 119.
  20. ^ a b Reid C. NewsGator Social Sites 2.7. Econtent [serial online]. September 2009;32(7):20-22. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed June 1, 2014.
  21. ^ a b Lynch J. RSS News Readers Browse for You. PC Magazine [serial online]. October 2003;22(17):32. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed June 1, 2014.
  22. ^ Caton M. NewsGator sharpens news gathering. Eweek [serial online]. August 25, 2003;20(34):51. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed June 1, 2014.
  23. ^ Miller R. RSS Delivery Gets Around with NewsGator Upgrade. Econtent [serial online]. March 2004;27(3):7-8. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed May 31, 2014.
  24. ^ Shinkle, Kirk (April 12, 2004). "Too Much Data To Track On Web? Then Aggregate With RSS". Investor's Business Daily.
  25. ^ Garcia, Tonya (December 18, 2006). "NewsGator, Edelman ink partnership". PRWeek. Retrieved June 1, 2014.
  26. ^ Pickering B. NewsGator link-up gives Factiva edge in RSS feeds. Information World Review [serial online]. June 2005;(214):3. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed June 1, 2014.
  27. ^ Elgan, Mike. "NewsGator Goes Corporate With RSS Server". InformationWeek.

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